advertising agencies

20 Most Important Design Principles That The World Class Design Agencies Follow

Line: The line helps direct the eye, creates emphasis and gives a sense of movement on the graphic in view.
Scale: The scale draws attention to and from certain elements, which created emphasis and drama on the graphic in view.
Color: It creates a strong palette. If you use the right color process and theory it can create a need in the mind of the customer.
Repetition: It helps to tie a lot of individual elements together. It is crucial for consistent branding.
Negative space: You can use it to create clever images and it is fantastic for logo placement.
Symmetry: It creates a sense of calm. The human eye is generally attracted to symmetry.
Transparency: Helps interaction of elements. It can create movement and it must be used intentionally.
Texture: It gives tactility and depths to designs. It should be used sparingly and intentionally.
Balance: Each element has a weight. You must adjust your design’s balance via scale and composition.
Hierarchy: It helps user navigate your design. It also signals importance of elements.
Contrast: It makes designs pop. You must be able to contrast between light vs. dark and thick vs. thin.
Framing: It helps highlight elements. It should be aesthetic or purposeful.
Grid: It helps align elements. One grid can be used in many different ways.
Randomness: Don’t be afraid to break the rules. Asymmetry and clutter can be effective visual tools.
Direction: It gives the viewer a path on the graphic in view.
Rules: Sometimes break design rules. Don’t be limited to the rules.
Movement: It brings life to designs. You must try blur effects, motion lines or waving affects.
Depth: It gives dimensions to 2D designs on the graphic in view.
Typography: Pick a distinct font palette that fits your design. You must use it wisely and carefully.
Composition: The arrangement of elements must be done with scale, depth and hierarchy.


These are the 20 design rules that top design agencies across India are following for success. The best Graphic Design company, rather companies in Bangalore, Hyderabad, Chennai, Mumbai and Delhi have employed these steps in their creative plans for greater reach and engagement. The design job market has opened up beyond expectations. There are thousands of job applicants who want to work for the list of big design firms across the world. While people are seeking lucrative careers, it is only the top talent that will get placed in the top 10 design companies.