A television advertisement comprises of brief advertising spots of 10-second spot, 20-second spot to few minutes. The advertisements that last several minutes are called infomercials. Advertising has seen the transition from promotions on papyrus leaves in ancient Greece and ancient Rome to the ads on walls through the rock paintings in ancient Asia, Africa or several parts of the world dates back to 4000 BC. With the innovation of paper in 105 AD, the advertisement has moved its base to paper. And from paper to hoardings to print media to television promotions it has been a long trip for the universe of commercial.
In fact without advertising you can’t offer a fastener, a pencil or a needle. Such is the power of advertisement and its impact on human minds. The more the advertisement is powerful,the more the advertisement leaves a profound effect on human personalities calling him enthusiastically. A successful ad should change the buying profile of the consumers and urge them buy the one that the ad suggests.
TV advertisements leave a deep effect on the audiences changing their purchasing profile and tastes. When television was in its begining stage in the early 1930s, it anticipated the approach of TV promotions and its profound effect on the viewers. Not until 1941,the principal business was broadcast on American TV. It was a simple television commercial that was aired on July 1st 1941 over New York station WNBC. It was broadcast before a baseball game between Brooklyn Dodgers and Philadelphia Phillies. The ad ran like this.
A picture of a clock was put on a US map and the voiceover said, “America runs on Bulova time.” This 10-second spot which cost the watch organization some $4 to $9 was an instantaneous hit with the viewers. Similarly the first television ad was broadcast in UK on 22nd September 1955 over ITV. The ad was Gibbs SR Toothpaste. While the primary television promotion in Asia was broadcast in Tokyo on August 28th 1953. The commercial was Seiko (then Seikosha), a clock that showed the current time in the commercial.
Ever since, the television advertising has never thought back. Television advertising has turned into the backbone of the business world. They clung to it to offer their products and services. Lots of creativity has flown under the waters since then.
With television advertising companies mushrooming around the world, there is not a home which is not spared of commercial ads. Such is the popularity of commercial ads on television. Today, television advertisement is a trillion dollar business around the world.